diff --git a/build.xml b/build.xml
index 2ed78897..c3dfba97 100644
--- a/build.xml
+++ b/build.xml
@@ -30,6 +30,11 @@
 	<fail unless="vitro.core.dir"
 	      message="${deploy.properties.file} must contain a value for vitro.core.dir" />
 
+	<!--
+		Override the default location for project modifications.
+	-->
+	<property name="product.modifications.dir" location="./productMods" />
+
 
 	<!--
 		Set this property so the core themes will not be included in the build.
diff --git a/projectMods/WEB-INF/init-data/initialSiteConfig.rdf b/productMods/WEB-INF/init-data/initialSiteConfig.rdf
similarity index 100%
rename from projectMods/WEB-INF/init-data/initialSiteConfig.rdf
rename to productMods/WEB-INF/init-data/initialSiteConfig.rdf
diff --git a/projectMods/WEB-INF/ontologies/user/geopolitical-annotations.rdf b/productMods/WEB-INF/ontologies/user/geopolitical-annotations.rdf
similarity index 100%
rename from projectMods/WEB-INF/ontologies/user/geopolitical-annotations.rdf
rename to productMods/WEB-INF/ontologies/user/geopolitical-annotations.rdf
diff --git a/projectMods/WEB-INF/ontologies/user/geopolitical.flags.rdf b/productMods/WEB-INF/ontologies/user/geopolitical.flags.rdf
similarity index 100%
rename from projectMods/WEB-INF/ontologies/user/geopolitical.flags.rdf
rename to productMods/WEB-INF/ontologies/user/geopolitical.flags.rdf
diff --git a/projectMods/WEB-INF/ontologies/user/geopolitical.labels.rdf b/productMods/WEB-INF/ontologies/user/geopolitical.labels.rdf
similarity index 100%
rename from projectMods/WEB-INF/ontologies/user/geopolitical.labels.rdf
rename to productMods/WEB-INF/ontologies/user/geopolitical.labels.rdf
diff --git a/projectMods/WEB-INF/ontologies/user/groups.rdf b/productMods/WEB-INF/ontologies/user/groups.rdf
similarity index 100%
rename from projectMods/WEB-INF/ontologies/user/groups.rdf
rename to productMods/WEB-INF/ontologies/user/groups.rdf
diff --git a/projectMods/WEB-INF/ontologies/user/position.rdf b/productMods/WEB-INF/ontologies/user/position.rdf
similarity index 100%
rename from projectMods/WEB-INF/ontologies/user/position.rdf
rename to productMods/WEB-INF/ontologies/user/position.rdf
diff --git a/projectMods/WEB-INF/ontologies/user/vivo-core-0.9-annotations.rdf b/productMods/WEB-INF/ontologies/user/vivo-core-0.9-annotations.rdf
similarity index 100%
rename from projectMods/WEB-INF/ontologies/user/vivo-core-0.9-annotations.rdf
rename to productMods/WEB-INF/ontologies/user/vivo-core-0.9-annotations.rdf
diff --git a/projectMods/WEB-INF/submodels/geo2vivo.n3 b/productMods/WEB-INF/submodels/geo2vivo.n3
similarity index 100%
rename from projectMods/WEB-INF/submodels/geo2vivo.n3
rename to productMods/WEB-INF/submodels/geo2vivo.n3
diff --git a/projectMods/WEB-INF/submodels/geopolitical.owl.rdf b/productMods/WEB-INF/submodels/geopolitical.owl.rdf
similarity index 100%
rename from projectMods/WEB-INF/submodels/geopolitical.owl.rdf
rename to productMods/WEB-INF/submodels/geopolitical.owl.rdf
diff --git a/projectMods/WEB-INF/submodels/vivo-core-0.9.owl b/productMods/WEB-INF/submodels/vivo-core-0.9.owl
similarity index 100%
rename from projectMods/WEB-INF/submodels/vivo-core-0.9.owl
rename to productMods/WEB-INF/submodels/vivo-core-0.9.owl
diff --git a/projectMods/counter.jsp b/productMods/counter.jsp
similarity index 100%
rename from projectMods/counter.jsp
rename to productMods/counter.jsp
diff --git a/projectMods/edit/forms/organizationHasPositionHistory.jsp b/productMods/edit/forms/organizationHasPositionHistory.jsp
similarity index 100%
rename from projectMods/edit/forms/organizationHasPositionHistory.jsp
rename to productMods/edit/forms/organizationHasPositionHistory.jsp
diff --git a/projectMods/edit/forms/personHasPositionHistory.jsp b/productMods/edit/forms/personHasPositionHistory.jsp
similarity index 100%
rename from projectMods/edit/forms/personHasPositionHistory.jsp
rename to productMods/edit/forms/personHasPositionHistory.jsp
diff --git a/projectMods/templates/entity/authorshipShortView.jsp b/productMods/templates/entity/authorshipShortView.jsp
similarity index 100%
rename from projectMods/templates/entity/authorshipShortView.jsp
rename to productMods/templates/entity/authorshipShortView.jsp
diff --git a/projectMods/templates/entity/positionShortView.jsp b/productMods/templates/entity/positionShortView.jsp
similarity index 100%
rename from projectMods/templates/entity/positionShortView.jsp
rename to productMods/templates/entity/positionShortView.jsp